Whether or not any of The Commerce Desk’s rivals will safe vital advert spend on the again of Publicis’ and Omnicom’s audits stays to be seen. The Commerce Desk didn’t reply to a request for remark.

French advertising titan Publicis is advising its clients to avoid working with demand-side platform (DSP) The Trade Desk. In an email sent Tuesday to select clients, obtained by ADWEEK, the […]
The retail giant positions Rufus as a “virtual product expert” that can surface sponsored recommendations to shoppers within conversational interactions.

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