Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Ad Tech Industry News
Peer39 Acquires Adlooks from Scope3 in Ad Verification Push
Peer39, a contextual information platform that helps advertisers goal and measure campaigns, has acquired advert verification system…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Commerce Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
The primary takeaway Yahoo used its 2026 NewFronts occasion to place itself as an AI-first media and…
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
French promoting titan Publicis is advising its purchasers to keep away from working with demand-side platform (DSP)…