Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
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Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
French promoting titan Publicis is advising its purchasers to keep away from working with demand-side platform (DSP)…
AI Is Everywhere at SXSW, but Humanity Still Leads
AI is ubiquitous at South by Southwest. It underpins hallway conversations, blissful hours, onstage discussions, keynotes, and…
Facebook Co-Founder Chris Hughes Warns AI Could Harm Workers—Even If It Doesn’t Entirely Replace Them
Artificial intelligence could not remove work altogether, however it may nonetheless trigger deep disruption to employees, in…
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
The Commerce Desk is testing whether or not advertisers can construct campaigns on its platform utilizing generative…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Google Takes a Step Toward an Internet Built for AI Agents
AI brokers are transferring past answering questions — they’re beginning to full duties like reserving flights or…
TelevisaUnivision and Roku Launch CTV Ad Offering to Reach Hispanic Audiences
In an effort to raised goal U.S. Hispanic viewers, TelevisaUnivision and Roku are launching a brand new…