LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp, which has for years helped manufacturers, publishers, and platforms join and activate buyer information, is launching…
Software/Technology
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
The Funnel Is Dead: Now What?
On this episode of Adspeak by ADWEEK, govt editor Alison Weissbrot moderates a panel of trade leaders…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch…
Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale
In our tech-powered world, know-how entrepreneurs can’t afford to lose sight of consumer belief. And but, they…
With Crossplay, The New York Times Gets Serious About Games
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
Within the newest episode of the Advertising and marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of…