LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp, which has for years helped manufacturers, publishers, and platforms join and activate buyer information, is launching…
General
Chris Paul: Brands Miss Out When They Just Hand Athletes a Script
Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season profession as considered one of…
The Independent Names Chris Anthony As Its New President
The Impartial has named Chris Anthony as president of its North America operations, the place he’ll oversee…
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Vox Media’s Unsold Brands Field Penske Interest, Exec Exits
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
NBCUniversal’s upfront occasion was all about household—and never simply due to the Quick and Livid spinoffs. Along…
YouTube Wants to Be a Home, Not a Launchpad
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Warner Bros. Discovery has unveiled a variety of updates meant to make advertisements extra interactive, personalised, and…
At Fox’s Upfront, the World Cup, Tubi, and AI Steal the Show
The fast abstract: At its tv upfront on Monday, Fox stored its pitch tight and on-message: The…
Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’
The skip button doesn’t apply to Netflix adverts. Round three and a half years after launching its…