WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
WPP’s inventory rose greater than 26% within the early hours of buying and selling, after the corporate’s…
Agencies
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp, which has for years helped manufacturers, publishers, and platforms join and activate buyer information, is launching…
20 years in, Republica Havas founders see cross-cultural America as growth imperative
As Republica Havas marks 20 years, co-founders Luis Casamayor and Jorge A Plasencia argue that cross-cultural fluency…
Jacki Kelley reflects on advertising’s future after Ad Club legend honor
The Drum catches up with the Omnicom chief consumer & enterprise officer, who has simply been acknowledged…
Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape
The group centered on range, fairness, and inclusion (DEI) in promoting has unveiled an expanded slate of…
Charley Stoney takes us inside the ‘UN of marketing’ and its plan to reshape agencies
The Drum sits down with the president of VoxComm to listen to how it’s influencing policymakers in…
Kepler’s Zach Schimpf Makes Music for Adult Swim—and About His Dogs
Kepler content material manufacturing lead Zach Schimpf is the primary company artistic we’ve profiled for Off the…
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired sports activities and culture-focused company 160over90 because the holding firm eyes sports activities…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Because the company panorama consolidates and AI modifications workflows and groups, brand-agency partnerships are dealing with recent…
Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…