Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Platforms
Peer39 Acquires Adlooks from Scope3 in Ad Verification Push
Peer39, a contextual information platform that helps advertisers goal and measure campaigns, has acquired advert verification system…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Warner Bros. Discovery has unveiled a variety of updates meant to make advertisements extra interactive, personalised, and…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
Facebook Co-Founder Chris Hughes Warns AI Could Harm Workers—Even If It Doesn’t Entirely Replace Them
Artificial intelligence could not remove work altogether, however it may nonetheless trigger deep disruption to employees, in…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
Alex Mashrabov didn’t got down to construct one other AI firm promising to revolutionize advertising. At Snap,…