The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The numbers $715 million: The Commerce Desk’s second-quarter income, representing 3% year-over-year development however the firm’s slowest…
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ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
ADWEEK Benefit is a part of a sequence the place each month, our prime editors interpret what…
Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree
The numbers $60.8 billion: Meta’s Q2 income, up 28% yr over yr (YoY). $59.36 billion: Quarterly advert…
Publishers Are Preparing to Opt Out of Google Search
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Peer39 Acquires Adlooks from Scope3 in Ad Verification Push
Peer39, a contextual information platform that helps advertisers goal and measure campaigns, has acquired advert verification system…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Warner Bros. Discovery has unveiled a variety of updates meant to make advertisements extra interactive, personalised, and…
Marketing Veteran Seth Matlins Launches Podcast With Vox Media
Longtime advertising and marketing govt Seth Matlins has a brand new podcast, called Create or Destroy: Reimagining…
Why Every Streamer Suddenly Wants a Podcast Strategy
This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…