Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
Media News
Peer39 Acquires Adlooks from Scope3 in Ad Verification Push
Peer39, a contextual information platform that helps advertisers goal and measure campaigns, has acquired advert verification system…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Warner Bros. Discovery has unveiled a variety of updates meant to make advertisements extra interactive, personalised, and…
Marketing Veteran Seth Matlins Launches Podcast With Vox Media
Longtime advertising and marketing govt Seth Matlins has a brand new podcast, called Create or Destroy: Reimagining…
Why Every Streamer Suddenly Wants a Podcast Strategy
This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…
Beehiiv Names Calendly Leader Darren Chait As Its First CMO
Beehiiv has employed Darren Chait as its first chief advertising officer, bringing on the previous Calendly progress…