Why the Industry Needs to Stop Talking About Neutrality
Publicis’ $2.2 billion acquisition of LiveRamp final month reawakened an previous business debate about neutrality. However I…
Programmatic
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
The Trade Desk Rivals Swoop In on the Heels of Publicis, Omnicom Auditing Drama
After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the biggest unbiased sell-side platform (SSP) within the advert business, filed a federal lawsuit in opposition…
SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms
Audio big SiriusXM has inked a partnership with Amazon that may permit advertisers to purchase advertisements throughout…
Media Buyers Block Publicis’ Epsilon SSP Over Data Leakage Concerns
Within the notoriously advanced digital promoting provide chain, some manufacturers and their companies, together with a handful…
Google Has Been Quietly Using Gemini AI to Weed Out Ad Fraud and Invalid Traffic
Researchers at Google have been quietly testing methods to fight invalid site visitors—promoting exercise that’s not generated…
Google Wipes 350 Android Apps Tied to Major Ad Fraud Scheme
An advert fraud scheme, dubbed IconAds, that served out-of-context cellular advertisements has led Google to tug 352…
Dismantling Google Will Not Fix the Adtech Ecosystem
After months of anticipation, when Google’s verdict was finally announced, the tech big was discovered to be…