After recent controversy surrounding The Commerce Desk, rivals are leaping on the probability to seize {dollars} from the platform’s potential defectors with new bids for advertiser enterprise.

Two weeks in the past, the French promoting large Publicis suggested its shoppers to cease transacting on The Commerce Desk, the biggest impartial demand-side platform (DSP) available on the market, after it failed an audit of its charges and media spend. Publicis claimed, in a memo leaked to ADWEEK, that the platform “improperly utilized their DSP payment to different charges” and mechanically opted the holding firm and a few of its shoppers into fee-based choices with out authorization. Though The Commerce Desk denied the allegations, the controversy has stirred sufficient concern that Omnicom now plans to commission its own third-party audit of the adtech firm.

The Commerce Desk’s inventory has dropped round 18% since information of Publicis’ audit findings broke. 

One of many DSPs benefiting from the scenario, StackAdapt, reached out to at least one company media purchaser in a direct message reviewed by ADWEEK, asking whether or not the customer had thought-about reevaluating their DSP partnership in mild of “TTD modifications.” The corporate didn’t reply to a request for remark.

Some others are taking a distinct tact: selling messages on LinkedIn that embrace conspicuous allusions to the holdcos’ audits of The Commerce Desk. 

In one ad that ran final week, Quantcast stated: “Lately failed audits within the ad-tech house are a wake-up name. In case your DSP is mechanically opting you into charges, it’s time to improve.”

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Requested for a remark, Quantcast didn’t handle the marketing campaign instantly. The corporate’s chief marketer Rebecca Rosborough stated: “Our method facilities on delivering high-performing options that give entrepreneurs confidence of their media funding. Our precedence stays supporting our clients with expertise that drives actual enterprise outcomes.”

In the meantime, each Tatari and Illumin, two mid-market gamers, have paid to advertise LinkedIn content material from their executives.