Video Podcasts Proliferate: On Wednesday, the influential podcast How Lengthy Gone, helmed by the bicoastal duo Chris Black and Jason Stewart, introduced the rollout of its first video collection, titled “How Lengthy Gone At present.” The information comes on the heels of the Monday debut of a brand new day by day video podcast from The Guardian, which is able to make use of a workers of 10 and goals to eat into the listenership of rivals like The Every day. Whereas the 2 collection couldn’t be extra totally different of their scope and frequency, taken collectively they underscore the rising primacy of video within the podcast house. Based on podcast trade firm Sounds Profitable, 71% of present podcasters create both video-only or mixed video-and-audio podcasts, whereas solely 29% create audio-only podcasts.
LTK Eats Creator Commerce: Because the journalist Kyle Chayka observed, influencers are the brand new retailers. Maybe no firm embodies that thesis greater than LTK, the creator commerce platform that permits vetted creators to listing product suggestions straight on its app and take a fee. Based on LTK founder Amber Venz Field, whom I spoke with whereas she visited New York for Vogue Week, the corporate is now urgent its benefit. Since inviting manufacturers to the platform in November, greater than 700 have joined; in a twist, they’re solely allowed to repost content material, not produce their very own. The corporate, which is worthwhile, does “a whole lot of hundreds of thousands” in income, and doubled its EBITDA final 12 months, plans to launch an AI-enabled chatbot to its app within the coming weeks. Sadly, it has no plans to introduce adverts anytime quickly.
AI Upends Advertising and marketing: Based on proprietary information compiled for ADWEEK, AI has not but eradicated jobs within the advertising sector, though it has already begun dramatically reshaping them. In a survey of 501 model entrepreneurs, 67% reported that AI had eradicated both no roles or simply 1% to five% of positions previously 12 months. However it has modified the character of their work: Practically two-thirds of entrepreneurs (63%) mentioned that AI has reasonably or considerably altered their day by day tasks, whereas simply 3% mentioned their function hasn’t modified in any respect. Read the rest of the findings here.
SXSW Soiree: I can be headed to South by Southwest in Austin subsequent month, the place I can be moderating panel discussions on streaming, podcasting, and creators. As a former Austin resident and native Texan, I additionally plan on swimming at Barton Springs and consuming breakfast tacos. If you can be on the town, please feel free to register for ADWEEK House on Sunday March 15, the place I can be internet hosting some programming. Shoot me an e-mail at [email protected] if you wish to meet up!
Pulled Quotes
“To be in public is to threat being filmed. And today, there’s a very good probability it’s taking place surreptitiously with good glasses.”
The New York Instances’ Luke Fortney, on the intrusion of good glasses into shared areas
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