Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’
The skip button doesn’t apply to Netflix adverts. Round three and a half years after launching its…
Exclusive
Adcolor Marks 20 Years With a New Program for a Changed DEI Landscape
The group centered on range, fairness, and inclusion (DEI) in promoting has unveiled an expanded slate of…
Getting an Ad Into Disney’s Super Bowl Takes More Than a Big Check
Heading into the ABC and ESPN broadcast of Tremendous Bowl 61 on Feb. 14, 2027, it’s a…
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
Hershey is revamping one among advertising’s oldest measurement instruments—advertising combine modeling—by enlisting agentic AI in a bid…
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Commerce Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers…
Brands Beloved by People Risk Being Invisible to AI
Iconic manufacturers from Starbucks to Nike to Burberry have dusted off their origin tales, recentering on their…
Why Unilever Gave Up Its Most Beloved Food Brands
My father spent 39 years at Nestlé, and infrequently described the meals enterprise as one of the…
2026 NFL Draft Ad Looks to Smash Expectations With 2 Steelers Legends
Forward of the 2026 NFL Draft, the league teamed with two Steelers greats to hammer house some…
Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
3 Targeting Mistakes That Drive Me Crazy
After over 25 years in advertising, I realized that many concentrating on selections aren’t pushed by sound…
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…