Chess.com Passes 250 Million Users, Launches Its Ads Gambit
Almost 20 years after its launch, the web chess platform Chess.com notched a significant milestone in February,…
Advertising News
Hershey Bets on AI Agents to Fix Its $2 Billion Marketing Blind Spot
Hershey is revamping one among advertising’s oldest measurement instruments—advertising combine modeling—by enlisting agentic AI in a bid…
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Commerce Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers…
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…
AI Is Everywhere at SXSW, but Humanity Still Leads
AI is ubiquitous at South by Southwest. It underpins hallway conversations, blissful hours, onstage discussions, keynotes, and…
The Trade Desk Says It’s Testing AI Campaign Creation With Claude
The Commerce Desk is testing whether or not advertisers can construct campaigns on its platform utilizing generative…
The X’s and O’s of Advertising During the Big Game
Key Takeaways: The Large Sport continues to be as necessary as ever, however actual outcomes are measured…
A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety
In a brand new 44-slide pitch deck, obtained completely by ADWEEK, X is as soon as once…
Indivior Returns to Havas With U.S. AOR Assignment
Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially printed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…
A New Startup Is Personalizing Paywalls for Bots and Humans Alike
This story was initially revealed in On Background with Mark Stenberg, a free, weekly e-newsletter that explores…