Video Podcasts Proliferate: On Wednesday, the influential podcast How Lengthy Gone, helmed by the bicoastal duo Chris Black and Jason Stewart, introduced the rollout of its first video collection, titled “How Lengthy Gone At this time.” The information comes on the heels of the Monday debut of a brand new day by day video podcast from The Guardian, which is able to make use of a employees of 10 and goals to eat into the listenership of opponents like The Every day. Whereas the 2 collection couldn’t be extra completely different of their scope and frequency, taken collectively they underscore the rising primacy of video within the podcast area. In accordance with podcast trade firm Sounds Profitable, 71% of present podcasters create both video-only or mixed video-and-audio podcasts, whereas solely 29% create audio-only podcasts.
LTK Eats Creator Commerce: Because the journalist Kyle Chayka observed, influencers are the brand new retailers. Maybe no firm embodies that thesis greater than LTK, the creator commerce platform that allows vetted creators to checklist product suggestions immediately on its app and take a fee. In accordance with LTK founder Amber Venz Field, whom I spoke with whereas she visited New York for Vogue Week, the corporate is now urgent its benefit. Since inviting manufacturers to the platform in November, greater than 700 have joined; in a twist, they’re solely allowed to repost content material, not produce their very own. The corporate, which is worthwhile, does “lots of of tens of millions” in income, and doubled its EBITDA final 12 months, plans to launch an AI-enabled chatbot to its app within the coming weeks. Sadly, it has no plans to introduce adverts anytime quickly.
AI Upends Advertising and marketing: In accordance with proprietary information compiled for ADWEEK, AI has not but eradicated jobs within the advertising and marketing sector, though it has already begun dramatically reshaping them. In a survey of 501 model entrepreneurs, 67% reported that AI had eradicated both no roles or simply 1% to five% of positions prior to now 12 months. But it surely has modified the character of their work: Almost two-thirds of entrepreneurs (63%) stated that AI has reasonably or considerably altered their day by day tasks, whereas simply 3% stated their position hasn’t modified in any respect. Read the rest of the findings here.
SXSW Soiree: I can be headed to South by Southwest in Austin subsequent month, the place I can be moderating panel discussions on streaming, podcasting, and creators. As a former Austin resident and native Texan, I additionally plan on swimming at Barton Springs and consuming breakfast tacos. If you may be on the town, please feel free to register for ADWEEK House on Sunday March 15, the place I can be internet hosting some programming. Shoot me an e-mail at [email protected] if you wish to meet up!
Pulled Quotes
“To be in public is to danger being filmed. And today, there’s a very good likelihood it’s occurring surreptitiously with good glasses.”
The New York Instances’ Luke Fortney, on the intrusion of good glasses into shared areas
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