Could the Next Hit Podcaster Be… Your CFO?

“I symbolize the corporate and am one in every of its communication channels,” Bothur stated. “Inside advocates of an organization make it extra human, which helps us construct belief.”

Whereas this sort of dedication is atypical now, it might quickly change into an expectation for workers, notably executives. 

Already, CEOs are anticipated to function mouthpieces for his or her organizations. In Silicon Valley, founders more and more cycle between a circuit of podcasts hosted by different founders, all of whom are anticipated to beat the drum for his or her startups. Think about that the most popular new expertise podcast, TBPN, consists solely of two expertise boosters cheerfully platforming expertise executives. 

Given these realities, how for much longer will revenue-side leaders be allowed to sit down on the sidelines of the eye financial system? Practitioners with out podcasts may very well be seen as underutilizing their experience, leaving eyeballs on the desk that might in any other case profit their employers. 

Such a actuality feels distant. However it’s virtually definitely on the horizon.