SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms

SiriusXM additionally permits programmatic shopping for through DSPs together with The Commerce Desk, Yahoo, and Google. 

Amazon DSP has made a concerted effort this 12 months to broaden its programmatic partnerships. Final week, the corporate introduced it will enable advertisers to buy Netflix inventory programmatically in 12 markets around the world. In June, it unveiled an integration with Disney’s ad exchange that offers advertisers entry to purchase throughout platforms like Disney+, Hulu, and ESPN. 

With these offers, Amazon DSP has grow to be an more and more formidable rival to the favored DSP The Commerce Desk. Entrepreneurs have moved thousands and thousands in spend from The Commerce Desk to Amazon DSP already this 12 months, as ADWEEK previously reported.

Amazon’s Goldman mentioned the corporate plans to ink extra programmatic audio offers this 12 months “to ensure that now we have a full portfolio to actually be capable of attain all audio listeners.”