The Commerce Desk is overhauling its largely debated—and most recognizable—signature periodic table interface on Kokai, shifting advertisers towards a extra customizable model of the device as a part of a broader replace to its programmatic platform, in keeping with a number of sources and screenshots seen by ADWEEK.

For advertisers, the change marks a notable departure from one in every of Kokai’s most distinctive options. The colour-coded interface—designed to offer merchants a visible solution to configure and troubleshoot campaigns—set The Commerce Desk aside from rivals that depend on spreadsheet-like layouts.

A number of advertisers mentioned their The Commerce Desk representatives have advised them the all-in-one desk view is definitely being sundown. One advert govt, who spoke on the situation of anonymity to protect trade relations, mentioned they have been moved to the brand new format earlier this 12 months. That format extra intently resembles a spreadsheet, reviewed by ADWEEK, suggesting the shift is already underway for some customers.

The Commerce Desk stopped wanting confirming a full deprecation. “The periodic desk continues to be a core a part of the Kokai expertise,” mentioned Jordan Rost, vp of product advertising and marketing, including that the corporate is “continually evolving” the interface primarily based on advertiser suggestions.

These updates embody new customization characteristic on Kokai rolling out subsequent month, permitting advertisers to filter which tiles they wish to see primarily based on their workflows. The consequence, Rost mentioned, is “a customized model of the desk” tailor-made to how every advert purchaser manages campaigns.

Nonetheless, the shift successfully dismantles the standardized large desk that has outlined Kokai since its 2023 launch. “Every buyer is ready to personalize their very own programmatic desk,” mentioned Patrick Wentling, director, communications, The Commerce Desk. “So you could think about that sunsetting the large desk.”

The update follows months of grumbling from advertisers.

Final 12 months ADWEEK reported that The Commerce Desk eliminated the periodic desk from advertiser and campaign-level views, holding it solely on the advert group stage.

The newest updates level to a broader shift towards a extra versatile consumer expertise. It additionally brings Kokai nearer to the conventions of the broader advert tech ecosystem though The Commerce Desk positions the modifications as elevated “personalization.” The corporate additionally mentioned advertisers can choose into new consumer experiences which means totally different consumers might encounter totally different variations of Kokai because the modifications roll out.