Prime Day could begin tomorrow, however there’s an superior OLED TV deal already stay that it’s worthwhile to take a look at: and it’s not at Amazon. The 55-inch Samsung S95F is available for a record-low £1,237.50 (was £1,375) at Currys within the UK.

• Browse the full Currys sale in the UK
• Browse the full Best Buy sale in the US

If you happen to’re within the US, the 55-inch S95F is available for $1,597 (was $1,999) at Best Buy: one other record-low worth. The S95F is good in the event you’re on the lookout for an OLED for a brilliant room, with its excessive brightness and severely efficient anti-reflection matte display screen. It additionally delivers wonderful movement dealing with, making it an ideal OLED for the World Cup.

Amazon Prime Day is certain to carry on some nice TV offers, however you may not want to attend. For a flagship OLED, this can be a improbable worth.

In the present day’s greatest Samsung S95F offers

One of many final brilliant room OLEDs

Samsung S95F with Ember from Elemental on screen

(Picture credit score: Future)

OLED’s principal weak spot has at all times been reflections. Making an attempt to observe a shiny OLED display screen in a brilliant room could be a actual problem, which is why I’m delighted that Samsung launched its OLED Glare Free display screen in 2024. Whereas this tech initially had a destructive impact on black ranges, giving them a raised look, it was refined in 2025 with Glare Free 2.0, which debuted on the Samsung S95F flagship OLED.

After I examined the S95F, I used to be blown away by its image high quality. Its shade replica is excellent, and vivid tones actually shine on display screen. Within the Wizard & I scene from Depraved, pink flowers in a tree pop with good vibrancy, whereas the greens of bushes and Elphaba’s pores and skin seem impressively pure. Distinction can be wonderful on the S95F, delivering wealthy black tones and punchy highlights that labored nice for darkish scenes in The Batman, such because the struggle on the subway and the primary crime scene in Mayor Mitchell’s home.

What makes the S95F a very good choice for the World Cup? It’s a combo of its excessive brightness — which measured at 2,132 nits peak HDR and 380 nits full display screen HDR in Customary mode (the mode I’d advocate for sports activities) — the efficient anti-glare display screen that I discussed earlier than, and its strong movement dealing with. Combine these components collectively and also you get an superior World Cup TV.

Exterior of watching films and sports activities, the S95F can be one of many best gaming TVs round. Kitted out with 4 HDMI 2.1 ports, it helps 4K 165Hz, FreeSync and G-Sync, ALLM and HDR10+ gaming. It has a measured 9.5ms enter lag time, which means it has razor-sharp efficiency — even for a number of the most demanding video games.

Lately, in a showdown between the LG G6 and the S95F, I did say that the G6 pipped the S95F because the best OLED TV for brilliant rooms, primarily as a result of its black tones appeared richer. However, because the G6 lately launched, you’ll be paying a a lot larger worth in comparison with the S95F, which means the Samsung is the one I’d choose for Prime Day.

Extra Prime Day offers within the UK

Extra Prime Day offers within the US


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