Indivior Returns to Havas With U.S. AOR Assignment

Indivior, which develops long-acting injectable remedies for opioid use dysfunction (OUD), has consolidated artistic, media, and digital duties with Havas. McKinney beforehand dealt with artistic and Click on Well being oversaw media and digital, in keeping with sources accustomed to the account.

Havas will lead built-in technique, artistic, media, and digital efforts throughout each healthcare skilled (HCP) and direct-to-consumer (DTC) audiences. The account will likely be managed throughout Havas Life New York, Havas Media Community, and Havas CX below a single P&L, with Chris Schnurman, managing director of Havas Life New York, serving as govt sponsor.

COMvergence estimates Indivior’s 2025 U.S. media spend at $60 million.

Havas beforehand labored with Indivior by means of its shopper well being group Jacques NY (previously Havas Tonic) earlier than the account moved to McKinney in 2023. The income from this expanded partnership is “completely incremental,” mentioned Schnurman, and marks a return to the roster with a broader remit.

The brand new company mannequin follows management change at Indivior, together with the appointment of CEO Joe Ciaffoni, because it refocuses on rising its long-acting injectable remedies in a class marked by stigma, regulation, and sophisticated affected person journeys.

“Individuals with opioid use dysfunction are very troublesome to seek out. Their mindset and their readiness to tackle remedy modifications every day,” Schnurman mentioned. “Discovering these individuals on the proper time with the suitable message and getting them linked to the suitable doctor requires an entire lot of coordination.”

For Havas, the project displays an ongoing effort to function built-in artistic, media, and expertise groups. The holding firm created its village mannequin in 2017, bringing Havas Inventive and Havas Media below a single P&L, and in 2022 merged Havas Inventive with Havas Well being below CEO Donna Murphy.

“Indivior didn’t come to us for an promoting resolution; they got here to us for integration,” Greg James, CEO of Havas Media Community North America, advised ADWEEK.

He added that whereas the important thing objective is to drive simpler work, efficiencies are to be gained as nicely. “You typically will see efficiencies and value financial savings as a result of there’s much less duplication,” he mentioned.