Tremendous Bowl 60 introduced the biggest tech players—some making their debut, like Anthropic—into the highlight to pitch AI instruments. But, not a single main AI firm appeared within the prime 20 most cited adverts throughout AI chatbots.

Evaluation from Emberos’ AI Affect Index of ChatGPT, Claude, Gemini, Perplexity, and Grok exhibits that Xfinity, Bud Light, Squarespace, Ramp, Dove, and Volkswagen dominated the responses, revealing an surprising hierarchy formed by how every AI system interprets readability, function, and cultural resonance.

Emberos

“There’s a very wholesome combine between CPG, tech, alcohol, and auto manufacturers,” stated Justin Inman, founder and CEO of Emberos. “You’d assume that Anthropic or OpenAI can be within the prime 20, particularly for AI affect—and so they’re not.”

​​Similar immediate, completely different reminiscence

To grasp how AI programs shaped these rankings, Emberos examined how the 5 chatbots responded to an identical post-Tremendous Bowl questions, together with “What have been one of the best Tremendous Bowl adverts?” The agency discovered that 40% to 55% of an identical prompts produced meaningfully completely different framing throughout giant language fashions.

These variations turned particularly clear when Emberos examined how the fashions responded to the query, “Which Tremendous Bowl advert stood out probably the most and why?”

ChatGPT framed Dove’s advert as a values-driven model second, emphasizing confidence, inclusivity, and emotional resonance, and specializing in how the message bolstered long-term model fairness.

Anthropic’s Claude interpreted the identical advert via an authenticity and intent lens, highlighting moral alignment and sincerity of function, with much less emphasis on virality and extra on human affect. Grok, owned by xAI, framed Dove primarily via cultural response, pointing to on-line discourse and blended sentiment round purpose-driven promoting, emphasizing debate and skepticism reasonably than the message itself.

Throughout the board, Emberos discovered that AI recall was removed from uniform. Rankings diverse by 20% to 30% relying on whether or not a mannequin prioritized informational readability, emotional resonance, or cultural relevance.