Sitecore Snaps Up GEO Startup Scrunch for an Alleged $225M
Sitecore, an enterprise content material and digital experiences platform, has acquired generative engine optimization, or GEO, upstart…
AI News
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here’s a advertising riddle: Take top-of-the-line B2B model builders alive, give him an enormous title, a near-trillion-dollar…
From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Century-old manufacturers don’t keep related accidentally. They require fixed reinvention—in how they present up culturally, who they…
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
Microsoft chief shopper advertising officer Yusuf Mehdi, whose tenure with the corporate reaches again to the period…
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Google is standing up infrastructure that lets customers store from numerous retailers with out leaving its properties,…
Data Dominion: How Zeta Global Cracked the AI Code for the Next Generation of Martech
Most corporations speak about being AI-first. David A. Steinberg has been doing it since 2017. On this…
Pamela Anderson Joins Aerie in Calling Out AI Fakery in Ads
AI can do plenty of issues, however it may possibly’t manufacture realness. That’s the message from Pamela…
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
The primary takeaway Yahoo used its 2026 NewFronts occasion to place itself as an AI-first media and…
YouTube Launches Gemini-Powered Creator Partnerships With AI Matching
YouTube isn’t glad with serving one or two slices of manufacturers’ creator advertising calls for. It needs…
Google Folds Gemini Deeper Into DV360 to Automate Media Planning and Buying
Google is popping its demand-side platform for advertisers, Show & Video 360 (DV360), into an AI-powered media…
Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation
In a heated dialogue with main AI students Tuesday night, Eric Schmidt, the American businessman who held…