Final upfront, you talked about utilizing AI to get advertisers nearer to the content material. Are you able to speak in regards to the significance there? What are advertisers gravitating towards?
Completely, our companions need to be near the content material. I feel we’ve carried out a extremely good job with our model partnerships prior to now. If you take a look at issues that we’ve carried out—and also you wrote an article about this—on Running Point with State Farm and Sephora, or Bridgerton and Dove. All the model partnerships that we’ve carried out over the previous yr, we’re solely doing extra of these and greater integrations as we get nearer to these manufacturers. After which when you consider the growth of our reside slate, and what number of new alternatives that brings to the forefront, look to see much more of these integrations and partnerships going ahead.
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