Chess.com Passes 250 Million Users, Launches Its Ads Gambit

Wenner pointed to The New York Instances as a helpful comparability, in that the corporate constructed an incredible product, layered subscriptions on prime, and may now deal with promoting as a complement.

After all, Chess.com additionally hopes to learn from a broader cultural second. The sport stormed into the nationwide zeitgeist through the pandemic, when lockdowns inspired gameplay and the Netflix sequence The Queen’s Gambit added a dose of intercourse enchantment. Since then, a string of high-profile dishonest controversies, a Netflix documentary, and a forthcoming movie with Boardwalk Hollywood Footage have saved the sport within the cultural dialog. 

For Chess.com, the guess is that the identical deliberateness that outlined its product strategy for practically 20 years can carry over to its advert enterprise, that it may possibly courtroom Louis Vuitton with out turning into a billboard. Whether or not that self-discipline holds because the income stakes rise is the open sport.