ADWEEK’s score: 3 out of 5
Hulu’s SXSW purple occasion bus marks the beginning of a multi-city tour, with extra stops in Los Angeles and New York. It’s a reasonably fast expertise that might depart you questioning if there’s extra. However possibly that’s the purpose? For those who see the purple folks flooding the streets or simply take pleasure in tiny pies, it’s value trying out. And as they in all probability say in Gilead, “Under his pie.”
Focus Options
The movie studio Focus Options wheeled an Airstream trailer out onto Congress Ave., instantly in entrance of the Paramount Theater, to advertise two of its upcoming movies. Attendees had the chance to peruse a wide range of knick-knacks contained in the cell activation, together with film trailers, merchandise, DVDs of previous movies, and stills from traditional Focus Options’ flicks.
ADWEEK’s score: 2 out of 5
A film manufacturing studio hawking its wares in entrance of a historic movie show actually is sensible on paper, however the general vibe was a bit lackluster. There was nothing to do besides admire the tchotchkes, so the expertise felt extra like an artwork gallery than an activation. Plus, you needed to pay for the merchandise. Ought to swag ever come at a value?
