As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
Microsoft chief shopper advertising officer Yusuf Mehdi, whose tenure with the corporate reaches again to the period…
Brands
Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
Regardless of claims that AI will kill conventional search, Google has edged Apple out of the No….
Mastercard and PayPal Veteran Jill Cress Is Babylist’s First CMO
If the most important shock awaiting America’s first-time mother and father isn’t caring for an toddler, it’s…
Brands Beloved by People Risk Being Invisible to AI
Iconic manufacturers from Starbucks to Nike to Burberry have dusted off their origin tales, recentering on their…
Why Unilever Gave Up Its Most Beloved Food Brands
My father spent 39 years at Nestlé, and infrequently described the meals enterprise as one of the…
3 Targeting Mistakes That Drive Me Crazy
After over 25 years in advertising, I realized that many concentrating on selections aren’t pushed by sound…
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
The principle takeaway: On Monday, LG Advert Options and LG Electronics touted new advert capabilities for manufacturers…
Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
South by Southwest, the 38-year-old annual conglomeration of festivals in Austin, Texas, appeared a bit of totally…
The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger
Staying genuine and mission-driven whereas scaling aggressively stands out as the hardest downside in advertising to unravel….
From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales
The Seahawks and Patriots weren’t the one ones doing battle on Tremendous Bowl Sunday. Advertisers throughout a…
Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from final evening’s…