Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Now that quarterly earnings outcomes are in for most of the manufacturers that spent an estimated $2.8…
Brands
Why People Really Got So Mad About Coke’s New ‘Marlboro’ Typeface
Earlier this week, Coca-Cola began an uproar over one thing shoppers often don’t get labored up about:…
MLS Is Ready for Its Through Pass From the World Cup
Do you know that varied main watch events in cities resembling Los Angeles and Seattle throughout this…
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp, which has for years helped manufacturers, publishers, and platforms join and activate buyer information, is launching…
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing
“If Brazil wins, I’ll stroll to church on my knees.” “I’m not shaving till we’re holding the…
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here’s a advertising riddle: Take top-of-the-line B2B model builders alive, give him an enormous title, a near-trillion-dollar…
As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk
Microsoft chief shopper advertising officer Yusuf Mehdi, whose tenure with the corporate reaches again to the period…
Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
Regardless of claims that AI will kill conventional search, Google has edged Apple out of the No….
Mastercard and PayPal Veteran Jill Cress Is Babylist’s First CMO
If the most important shock awaiting America’s first-time mother and father isn’t caring for an toddler, it’s…
Brands Beloved by People Risk Being Invisible to AI
Iconic manufacturers from Starbucks to Nike to Burberry have dusted off their origin tales, recentering on their…
Why Unilever Gave Up Its Most Beloved Food Brands
My father spent 39 years at Nestlé, and infrequently described the meals enterprise as one of the…