Prime Video
To advertise its upcoming movie Fairly Deadly, Prime Video stood up a music field of an activation on Congress Ave. in downtown Austin. The house, which was embellished on the surface with ballerina paraphernalia like ballet slippers and stills from the drama flick, was adorned with a rotating ballerina mid-plié on its ceiling. The inside was a mirrored images studio, the place a affected person attendant instructed the lengthy line of attendees on tips on how to pose for its six simultaneous cameras, which collectively created a transferring picture of its topics that they may obtain as soon as again outdoors.
ADWEEK’s score: 2 out of 5
The decor was on level(e), and everybody loves a shareable social picture, however, in the end, the activation was successfully only a picture alternative, one thing in no brief provide at South by Southwest. Ready in line for 20 minutes to take a photograph is just not the sort of expertise you come away speaking about, however no less than the rotating ballerina blocked the solar!
Hulu
Hulu’s Handmaid’s Story spin-off, The Testaments, introduced the dystopian world of Gilead to Austin on Monday, which was, fortunately, extra enjoyable than it sounds. The expertise concerned a giant purple bus, identified within the sequence as Aunt Lydia’s prep faculty bus, displaying up at varied elements of Austin, together with South Congress Ave and W 4th Avenue, with purple-clad college students, a.ok.a. “Plums,” submitting out to want pedestrians a blessed day. Additionally they delivered citygoers tiny, bumbleberry pies, every with a QR code to the present’s trailer and a cryptic message: “Issues Are Not What They Appear.”
