Marketing Loves Declaring the End of Things That Still Work

E-mail advertising and marketing is pronounced deceased each time a brand new communication platform emerges, but it delivers the very best ROI of any digital channel. 

Nothing in advertising and marketing ever actually dies. It evolves, contracts, expands into new varieties, and makes room for no matter arrives subsequent. Our ecosystem adjusts quite than annihilates its incumbents.

As we hurtle in direction of an exhausting finish to 2025, it’s tempting to view this second as an ending too. However in fact, we feature on. The solar will rise on New Yr’s Day with the same old mixture of optimism and hangover. 

PR professionals will nonetheless be shaping narratives. search engine optimisation specialists will nonetheless be optimizing. Model managers will nonetheless be branding. Tv promoting will nonetheless be reaching mass audiences. E-mail entrepreneurs will nonetheless be delivering ROI. 

There’s something great in that persistence. 

Whereas advertising and marketing undertakers sharpen their headlines and promoting eulogists put together their convention displays, the remainder of us merely get on with it. We adapt. We evolve. We proceed. We ignore.

So, as 2026 approaches, let’s settle for that every part from PR to search engine optimisation to manufacturers to promoting will nonetheless be with us into the New Yr and past. Let’s make a disciplinary New Yr’s decision to put off the fascination with advertising and marketing loss of life.

Completely happy New Yr. See you on the opposite facet.

Mark Ritson will train the ADWEEK MiniMBA in Advertising in April 2026, a ten-week MBA degree program for senior managers who by no means acquired (or have fully forgotten) correct advertising and marketing coaching. Sign up here.