OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here’s a advertising riddle: Take top-of-the-line B2B model builders alive, give him an enormous title, a near-trillion-dollar…
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These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
We pay to look at movies. We wish to perceive the story and relate to the characters….
The Cockroach of Marketing Concepts Will Never Die
In 1898, a younger Philadelphia advert man named Elias St. Elmo Lewis wrote one thing that may…
Marketing Loves Declaring the End of Things That Still Work
“There isn’t any such factor as PR anymore,” Sir Martin Sorrell concluded final week throughout a debate…
How Target Lost the Middle Class, and Walmart Cashed In
If you happen to seemed by means of the home windows of two of America’s nice retail…
To Win, Omnicom Must Kill Its Darlings
Now that the $13 billion merger between Omnicom and IPG is definitely taking place, all consideration turns…
Marc Benioff’s PR Implosion Shows the Perils of CEO Activism
Every week is an eternity in branding. Simply ask Marc Benioff. For a decade, the Salesforce CEO…
Everyone Got the Sydney Sweeney Campaign Wrong
Mark Ritson is a former advertising and marketing professor, model advisor and an award-winning columnist. He’s additionally…