On Tuesday, the French information writer Le Monde launched a cross-offer initiative with The New York Occasions, an association that can enable Le Monde—in addition to its sister publications Courrier Worldwide and Le Nouvel Obs—to supply their subscribers a one-year New York Occasions subscription for no further price.

The deal will not be a partnership, per se. The bundle is not going to be accessible to all Le Monde readers; as a substitute, the French outlet will selectively current it to these with a excessive propensity to reply to it, corresponding to readers who interact with the worldwide part, in response to Le Monde’s chief digital operations officer Lou Grasser. It additionally solely goes a method: The New York Occasions is not going to offer its readers a possibility to subscribe to Le Monde. 

“Now we have seen encouraging outcomes from different bundles, however that is essentially a take a look at,” Grasser stated. “The philosophy is identical that guides our offers with OpenAI and Perplexity, in that the sooner we go along with testing the earlier we’ll know what works.”