“These brokers are going off, pulling all of these LLMs, posing these questions, compiling the outcomes, making sense of them, reducing them into analytic outcomes now which might be bubbled up right into a dashboard,” mentioned Tom Chavez, Symmetri’s CEO.
Utilizing these insights, manufacturers can craft hidden content material formatted in Markdown, a textual content format that AI brokers can learn simply. “Machines don’t need to see all the gorgeous footage and all of the little advertising and marketing prospers, proper? They need uncooked information,” Chavez added.
Symmetri additionally helps manufacturers ship extra related loyalty gives. Utilizing buyer exercise and cost information, Symmetri’s platform identifies which promotions or rewards are most certainly to have interaction particular person clients, enabling entrepreneurs to tailor loyalty applications.
The corporate costs a month-to-month enterprise payment, with further pricing tiers based mostly on utilization. Symmetri declined to call its clients, however mentioned shoppers span client merchandise, retail, media, monetary companies, and expertise. The corporate mentioned its platform integrates with enterprise instruments like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake.
Symmetri can also be constructing a software to assist publishers management what content material they share with AI techniques. As an alternative of blocking the AI bot completely, publishers can cherry-pick which content material is seen to LLMs. “In case you’re blocking Perplexity or OpenAI—these are thermonuclear weapons, and the blast radius is large,” Chavez mentioned. “Publishers perceive the planet has tilted, and so they now want exact, focused management over their content material.”
Source link
