As extra individuals flip to AI instruments like ChatGPT and Gemini to assemble info or glean product suggestions, Symmetri needs to assist manufacturers management how they seem. The 9-month-old startup has raised $6 million in seed funding to assist manufacturers deploy a panoply of AI brokers. These brokers perform duties like gathering model information, enhancing discovery on AI interfaces, figuring out potential clients, and managing loyalty applications

The seed spherical was led by startup stuido Tremendous{set}. 

Symmetri’s aim is a future the place AI agents—software program that performs duties on behalf of people—contact each a part of the digital financial system, together with commerce, finance, authorized, and advertising and marketing. “Immediately, you already see manufacturers struggling as a result of site visitors will not be coming from Google searches anymore, and the patron expertise has been already radically remodeled the place it begins with an LLM,” mentioned Steven Wolfe Pereira, the corporate’s chief progress officer. “How do manufacturers put together for this agentic world? That’s the place we are available with this view of knowledge first to actually energy what we actually imagine is a studying system.”

AI brokers are already reshaping how individuals discover info and make purchases. Firms like OpenAI, Google, and Microsoft have rolled out brokers that may reply questions, examine merchandise, and even deal with transactions. As customers more and more bypass conventional serps, entrepreneurs are on the lookout for methods to make sure their manufacturers stay seen and related on this new “agent financial system.”

Symmetri’s cofounders embrace enterprise software program veterans Pereira (former CMO of Datalogix, acquired by Oracle), Tom Chavez (former CEO of Habu, acquired by LiveRamp), Vivek Vaidya (former CTO of Rapt, acquired by Microsoft, and later CTO of Habu), Jeremy Micley, and Jed Putterman.

The startup has 15 staff and plans to make use of many of the seed funding on engineering and expertise because it scales.

As keywords and blue links give way to LLMs, a new crop of startups are rising to meet brands’ demands for visibility.

Making manufacturers readable for AI

Symmetri’s expertise builds specialised brokers to assist manufacturers navigate AI search and the brand new buyer journey.

For instance, manufacturers utilizing Symmetri can work together with what the corporate calls an “reply engine” agent. The agent simulates the questions a client may ask ChatGPT or Perplexity and compiles these responses to point out how the model performs in contrast with opponents.