Penn underscored that Stagwell is solely utilizing Palantir’s tech to higher leverage its personal proprietary advertising and marketing information. Stagwell declined to touch upon whether or not it has considerations about working with a controversial associate like Palantir, or how company workers would possibly understand the collaboration.
Whereas different holding firms like Omnicom, WPP, and Publicis have constructed proprietary AI platforms—Omni, WPP Open, and Marcel, respectively—Stagwell is the one holding firm to publicly associate with Palantir.
Penn mentioned additional updates on the partnership are anticipated later this 12 months.
Palantir didn’t reply to ADWEEK’s request for remark.
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