The previous workers consider the layoffs are tied to current account losses—including Coca-Cola—and broader dissatisfaction with management.
A fourth supply aware of WPP Media didn’t consider the layoffs have been principally attributable to shopper losses. The individual recommended that the media unit had grown too massive and hadn’t modified as a result of GroupM has lengthy been the trade’s high media-buying company. This individual mentioned the layoffs are supposed to assist WPP Media change into extra software- and AI-driven.
However that’s little consolation to the staff who have been stunned by how all of the sudden they have been let go.
“I believe it’s loopy how, simply due to title, they’re not stored within the loop,” mentioned the second supply.
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