To that finish, the marketing campaign will likely be supported by sampling applications, creator content material, out-of-home, and in-person activations. A brand new Amazonian bioactive ingredient will likely be launched this summer season as a part of Natura’s deliberate pop-ups in New York and Miami.
The Might 1 marketing campaign additionally marks the Natura’s debut on TikTok Store, including a brand new gross sales channel to its current ecommerce footprint.
“Social commerce remains to be new for us, however the potential is very large,” mentioned Volavicius. “We’re seeing quite a lot of advocacy in our residence nation, and we need to replicate that right here.”
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