BarkleyOKRP is the most recent indie company to spin up a media providing. 

On Thursday (March 13), the Kansas Metropolis-based full-service company introduced the launch of MissionOne Media, an unbiased media providing underneath the BarkleyOKRP umbrella. 

Led by media company veteran Sean Corcoran as president, MissionOne will present full-funnel media planning and shopping for providers, in addition to CRM, knowledge, analytics, retail media, and digital experiences. It is going to work intently with BarkleyOKRP’s artistic groups to supply built-in options whereas additionally working with shoppers independently. 

The company presently manages $1 billion in billings and works with shoppers together with the Nationwide Pork Board, Suja Life, TGL, Mariner, AMC, Ruiz Meals, The Vitamin Shoppe, Rawlings, and International Industrial. It operates within the U.S. solely.

MissionOne was fashioned out of BarkleyOKRP’s current 200-person media and analytics division and its tech stack is powered by Adlucent, the digital efficiency advertising company BarkleyOKRP acquired in Might 2024. 

“There is a gigantic alternative in media to compete at a holistic degree,” Corcoran informed ADWEEK. “We positively have the size that’s larger than your common boutique. We’re not fairly the scale of a holding firm, however we expect that’s factor in right now’s world.”

Corcoran joined BarkleyOKRP as president of media and analytics in August from Mediahub, the place he was most not too long ago U.S. CEO. Throughout his greater than 12 years there, Mediahub grew from a division of MullenLowe to finally spin out as an unbiased media company a part of the IPG Mediabrands community.

Since he joined, he has introduced on a management workforce that features former brand-side marketer Pat LaCroix as EVP of media and development; former Mediahub and Martin Company exec Demian Brink as chief knowledge and analytics officer; company and advert tech vet Dan Davies as EVP product; and media company vet Ernest Meadows III as EVP planning.

As well as, the present BarkleyOKRP media management workforce, which incorporates chief media officer Reshma Karnik; SVP knowledge and analytics Madeline Juneau; SVP knowledge and tech Matt Zeiger; SVP Enterprise Operations Sue Krieg; and SVP CRM Benjamin McCabe, will be part of MissionOne. 


Corcoran joins the agency from Mediahub.

Impartial and built-in

Corcoran stated that now was the correct time to spin out MissionOne as an unbiased providing as a result of as holding firm media networks remodel into platforms that add “one other layer of shopping for and reselling media” to the method, shoppers are on the lookout for “nice partnership.”