Even one of the best marketing campaign can’t make its deserved influence with out a dynamic media technique. Our 2025 Media Plan of the Yr awards acknowledge the media companies and brand-side planners on the entrance traces of innovation, tradition, and social relevance.

This yr, we’re recognizing honorees throughout 22 classes, starting from Greatest Use of AI to Greatest Use of Social, chosen by a jury of fellow business professionals. Whether or not it’s reviving a model’s misplaced historical past for a brand new era, a B2B enterprise discovering a extra normal viewers, and even creating a brand new vacation, these media plans took dangers and confirmed spectacular outcomes.

Telefónica | “The Approved Hack”

Media Company: Havas Media Community Madrid 
Class: Greatest Use of Native Promoting

Few firms make it to their a hundredth anniversary, so to honor Spanish telecom Telefónica, longtime associate Havas Media Community Madrid appeared past cellphone airwaves to create a unifying model second. Havas rallied six of its high shoppers in Spain with shut ties to Telefónica—Hyundai, Iberia, Fundación La Caixa, Alain Afflelou, El Pozo, and Línea Directa—to purchase airtime throughout 5 main TV networks and remodeled their commercials into synchronized, personalised tributes.

The 2-minute-long second unfolded as seemingly odd adverts that glitched out, with a unified voiceover regularly revealing the message. The adverts aired in their very own industrial blocks throughout Antena 3, Telecinco, DKiss, DMax, and Paramount Community minutes earlier than midnight on April 19, the day of Telefónica’s centenary. Havas even introduced the media plan into the actual world, gathering Telefónica’s high executives for what they thought can be a routine assembly, solely to be shocked by the tribute whereas surrounded by representatives from the manufacturers. The marketing campaign reached almost 20 million viewers, and secured 57 earned media mentions. 

Basis to Fight Antisemitism | #TimeOutAgainstHate

Media Company: Mindshare
Class: Greatest Trigger Advertising and marketing Marketing campaign Over $1 Million