From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

[21:15] The Generational Media Divide — Todd shares a revealing story a few Lakers recreation recap along with his father and son — three generations, three fully totally different experiences of the identical occasion. His dad watched the entire recreation; Todd caught the highlights on SportsCenter; his son noticed a few dunks on TikTok. The purpose: the identical info lands very otherwise relying on how folks devour it, and fashionable entrepreneurs must empathize with every vantage level. It’s one of the vital accessible and concrete illustrations of how fragmented media consideration has grow to be.

[23:47] Cultural Relevance By the NFL Partnership — Todd particulars the reasoning behind the brand new five-year international partnership with the NFL throughout greater than 20 Kraft Heinz manufacturers, describing dwell sports activities as one of many final locations the place manufacturers can attain customers at real scale with excessive engagement. The deal spans broadcast, on-line, in-store, and customized packaging — and it begins the place Kraft Heinz feels most at residence: the game-day expertise, from tailgates to viewing events.

[29:13] The Entrepreneurial Marketer — Reflecting on his profession path, Todd shares his core management philosophy: you make the function, the function doesn’t make you. He pushes again on the tendency to deal with job descriptions as containers to fill, encouraging entrepreneurs to deliver an enterprising, consumer-led view to no matter function they’re in. Essentially the most constant thread throughout each job, he says, is you — and constructing a broad base of expertise early is what units leaders aside later.