“It’s actually simply the vibes,” Luker mentioned.
Stafford agreed, providing a easy gut-check: Would you inform a pal to fulfill you there should you had nothing to do with the model?
“If the reply isn’t any, then it most likely sucks,” he mentioned.
Van Sickle put it equally. Starwood ran 13,000 occasions throughout 16 properties final yr, and the clearest sign of success is whether or not individuals come again.
“Are they going to hunt out the following occasion the following time?” Van Sickle added. “Sure, as a result of it was nice.”
Thomas-Cox pushed for a broader view, arguing that metrics akin to earned social dialog, viewers development, and foot site visitors can construct the case that elevates experiential from a “good to have” to a “necessity within the built-in combine.”
What’s subsequent
Because the session wrapped, Lee flagged a pressure value watching: Client expectations for personalization are at an all-time excessive, however Gen Z, having grown up underneath surveillance tradition, is concurrently extra guarded.
Music festivals, Lee mentioned, stay “one of many final bastions the place you possibly can simply be your most self.”
Thomas-Cox closed with a pointed remark about AI brokers now able to planning full client itineraries end-to-end, probably bypassing loyalty applications and model touchpoints fully.
“Now not am I the one making the choice anymore,” Thomas-Cox mentioned. “My agent now’s making the choice for me.”
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