Actual Property: Redfin
Brokerage providers model Redfin aired a heartfelt 60-second ad known as “America Wants Neighbors Like You” that translated into actual efficiency.
Redfin achieved greater than 4 occasions the engagement of the next-closest participant in the actual property class, Houses.com.
Sports activities Betting: DraftKings
The legalization of sports activities betting in additional than 30 U.S. states has led to a surge in promoting in that class. Each DraftKings and FanDuel confronted off with in-game spots backed by star energy.
However in the long run, DraftKings overcame FanDuel in EDO’s rankings.
Theatrical Films: Common Footage’ Minions & Monsters
Common Footage’ intrigue-inducing promo for its forthcoming minions film generated essentially the most buzz amongst a handful of film trailers.
The advert received 46% of all Tremendous Bowl ad-driven engagement for films, with “Disclosure Day,” “The Mandalorian & Grogu,” and “The Tremendous Mario Galaxy Film,” and others getting much less engagement.
Journey: Common Parks & Resorts
Common Orlando Resort’s 60-second Super Bowl 60 ad, “Lil’ Bro,” exhibits a younger boy chafing at his older brother at all times calling him “little man”—that’s, till a go to to Epic Universe, the place the boy proves his bravery.
Common beat out Expedia and Carnival Cruise Line, swallowing up a whopping 96% of complete Tremendous Bowl ad-driven engagement within the journey class.
Supply Providers: Instacart
Instacart overcame rivals Uber Eats and Grubhub, profitable 52% of complete Tremendous Bowl ad-driven engagement in ts absurdist spot starring actor Ben Stiller and pop star Benson Boone goofing off.
The 30-second ad, aired in the course of the first quarter, marked Instacart’s second Tremendous Bowl look after its foray final yr with an ad featuring grocery brand mascots like the Kool-Aid Man and Chester Cheetah.
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