From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

Clothes and Equipment: Levi’s

Levi’s made a triumphant, booty-centric return to the Large Recreation after a two-decade hiatus. The 45-second ad, “Backstory,” celebrated the model’s legacy of creating backsides look good, together with these of musician DJ Questlove, NBA star Shai Gilgeous-Alexander, Okay-pop singer Rosé, and eventually rapper Doechii.

48% of complete Tremendous Bowl ad-driven engagement in the clothes and niknaks class was created by “Backstory.”

Client Software program and Net Providers: Meta

NFL legend Marshawn Lynch, filmmaker Spike Lee, professional golfer Akshay Bhatia, and a handful of different recognizable faces seem in Meta’s high-intensity ad for its AI-enabled Oakley sunglasses. 

Audiences responded properly to the Meta Oakley spot, “Athletic Intelligence Is Right here,” serving to the model beat out others within the class together with Base44 and Wix.

CPG Snacks and Sweet: Lay’s

Whereas CPG snack manufacturers like Ritz and Nerds Gummy Clusters introduced celeb energy, Lay’s was the large winner. The chips model aired two in-game, non-celebrity-focused ads.

The model owned 70% of complete Tremendous Bowl ad-driven engagement amongst CPG snacks and sweet manufacturers.

Drinks: Pepsi Zero Sugar

Pepsi poked enjoyable at its greatest rival by co-opting Coca-Cola’s longtime polar bear mascot in a cheeky 30-second ad aired in the course of the second quarter. 

Audiences liked the spot, and it drove better engagement than some other drinks model within the Large Recreation, which included Crimson Bull, Poppi, and Liquid I.V.

Enterprise Software program: Salesforce

CRM titan Salesforce led the enterprise software program class on Sunday, producing practically thrice the following model in its class: Slack, which Salesforce owns. 

Whereas Slack didn’t have a standalone advert however appeared in Salesforce’s advert, EDO measured it individually for engagement. The closest trailing model after Slack was Squarespace. Salesforce worked with YouTuber MrBeast to problem viewers to unravel puzzles for an opportunity to win $1 million.

Prescription drugs: Wegovy

In its Tremendous Bowl debut, Novo Nordisk’s GLP-1 treatment Wegovy confirmed up in a 90-second star-studded spot that included appearances from Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo.

The model generated the biggest portion of pharma-specific Tremendous Bowl ad-driven engagement, per EDO’s scoring—a formidable feat in a crowded field of GLP-1 advertisers at the Big Game. 

The inflow is “reflecting each the cultural momentum round GLP-1s and the affect of introducing a extra accessible format after constructing consciousness earlier within the yr,” mentioned EDO’s Grover.