Marcel Marcondes, International CMO, AB InBev
During the last 18 months, Marcondes has flipped AB InBev’s marketing model to put a “disproportionate” amount of spend behind its master brands and double down on culture-first advertising.
In 2025, that technique gained momentum. Mixed, Budweiser, Corona, Stella Artois, and Michelob Extremely now characterize round 57% of the brewer’s income and account for 8 of the highest 10 most precious beer manufacturers on this planet, per Kantar. Megabrand revenues had been up 3% in Q3, driving AB InBev’s general 0.9% development.
In 2026, a few of the brewer’s manufacturers are poised to go huge for Tremendous Bowl 60 (although it has not formally revealed its plans but). The corporate can also be a FIFA 26 World Cup sponsor and the official beer associate of the Winter Olympics, the VMAs, and the Grammys.
The approaching yr will even see AB InBev combine beers akin to Bud Gentle and Stella into Netflix reveals like The Gents. This collaboration will prolong off-screen to packs, too, as a part of a historic multi-year partnership between the 2 manufacturers designed to succeed in audiences more and more immune to conventional adverts.
The subsequent 12 months are shaping as much as be spectacularly busy for the enterprise, and Marcondes will likely be tasked with making certain AB InBev’s grasp manufacturers are high of thoughts in tradition and on cabinets all over the world.
Manu Orssaud, CMO, Duolingo
When Duolingo declared itself “AI-first” in April, the transfer signaled a structural shift in how the corporate approaches product, content material, and advertising. It additionally invited scrutiny.
A subsequent memo from CEO Luis von Ahn linking hiring to AI capability sparked backlash and raised questions on people’ position within the model’s future.
In September, Duolingo confirmed its AI investments hadn’t led to any full-time workers being laid off. As a substitute, AI is boosting human productiveness, von Ahn mentioned at Quick Firm’s Innovation Pageant.
