Former Accenture advertising boss Jill Kramer steps into the chief marketing and communications (CMCO) role at Mastercard following one of many longest and most influential CMO tenures within the trade, taking on from Raja Rajamannar.
Her arrival marks a second of transition for a model lengthy related to consistency, cultural credibility, and the enduring energy of its “Priceless” platform.
In 2026, Kramer’s problem will likely be evolving Rajamannar’s legacy, and protecting Mastercard culturally related and modern whereas defending its model fairness.
Per figures from Interbrand, Accenture’s model worth virtually doubled from $12 billion to $20.9 billion over the near-decade Kramer was CMCO there. Previous to that, she held senior roles at BBDO and DDB, the place she led campaigns for manufacturers akin to AT&T and ExxonMobil.
Jon Halvorson, Chief Digital and Advertising and marketing Officer, Kenvue
In October, Tylenol maker Kenvue gave Jon Halvorson the decision. The enterprise was reeling after a September press convention during which well being secretary Robert F. Kennedy, Jr., buttressed by President Trump, implied a hyperlink between autism and acetaminophen, the energetic ingredient in Tylenol.
Regardless of the medical institution lengthy discrediting such hyperlinks, on the identical day, Kenvue reported Q3 gross sales down 3.5%, and some weeks later, Kimberly-Clark introduced it had acquired Kenvue for practically $49 billion.
Kenvue is betting that with expertise spanning Starcom MediaVest, GM, and Mondelez—the place he led AI adoption—Halvorson brings the advertising and messaging chops wanted to reassure customers.
As Trump and RFK proceed to make main modifications to pharma promoting, and a lawsuit from Texas Legal professional Common Ken Paxton looms, Halvorson has a difficult 2026 forward.
Kate Rouch, CMO, OpenAI
