Their pleasure was infectious. They cited the sturdy native faculty system that provides Atlanta entry to rising expertise. They talked in regards to the tax incentives of taking pictures on the town, which brings Hollywood to their doorstep. They dove into the group of creatives who moved on from Turner to unfold their power and data by the business.
Variety. Drive. Kinship. One of many panelists mentioned, “Creativity requires humanity, and that’s the place we’ve a bonus.”
In entrance of an viewers of lots of, I noticed Atlanta GOING FOR IT. Taking an opportunity to re-imagine itself as the following inventive capital of the world. Doorways. Large. Open.
Doorways Open
Elizabeth Banks and her accomplice, the spectacular Marian Leitner-Waldman, mentioned figuring out a gap within the market—simple, single-serve wine codecs—and being rigorous about delivering it with Archer Roose Wines.
Once I noticed a film star argue for issues like model constancy, velocity over quantity, or distributing the product extra like a beer, it made me understand something was attainable in 2025’s panorama. Doorways open.
Allyson Felix and her brother Wes Felix talked about creating the Pampers Nursery on the 2024 Olympic Video games. They requested: What function can the model credibly play on the Olympics? difficult the corporate to do one thing genuine. It felt extra like a mantra you’d hear from a profession advertising workforce than two skilled athletes. Doorways open.
In my session, we mentioned the probabilities we took with our shopper Brawny to evolve legacy IP for contemporary occasions. By re-casting the Brawny Man with an improv actor, we had been capable of flesh out the character past the 2-D and convey him to life in brief bursts of social media leisure. His improv chops assist us make chunks of belongings in much less time, and react to rising traits with fun. Who knew, the Brawny Man is definitely adorably humorous? Doorways open.
There have been even creatives flocking to panels to study deep information analytics. That features me, however I additionally noticed an government producer and an in-house inventive good friend of mine observing the identical panel. When creatives study information, who is aware of what’s attainable?
