Experiential is Central to Cannes Lions’ Evolution
In the course of the week I spent on the Cannes Lions Worldwide Pageant of Creativity, one…
Voice
Phia’s Alleged Scheme Goes Beyond Ordinary Affiliate Fraud
Many within the advertising and tech world have dismissed the Phia scandal as simply one other affiliate…
Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing
“If Brazil wins, I’ll stroll to church on my knees.” “I’m not shaving till we’re holding the…
OpenAI Needs Two CMOs Because It Has a Problem Marketing Can’t Solve
Here’s a advertising riddle: Take top-of-the-line B2B model builders alive, give him an enormous title, a near-trillion-dollar…
Why the Industry Needs to Stop Talking About Neutrality
Publicis’ $2.2 billion acquisition of LiveRamp final month reawakened an previous business debate about neutrality. However I…
MixxAI – AI Chatbot App with Multiple LLMs (ChatGPT, Gemini…) | Flutter + CMS Source Code
LIVE PREVIEWBUY FOR $49 MixxAI – AI Chatbot App with A number of LLMs with Admin Panel…
These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy
We pay to look at movies. We wish to perceive the story and relate to the characters….
Brands Beloved by People Risk Being Invisible to AI
Iconic manufacturers from Starbucks to Nike to Burberry have dusted off their origin tales, recentering on their…
Why Unilever Gave Up Its Most Beloved Food Brands
My father spent 39 years at Nestlé, and infrequently described the meals enterprise as one of the…
Principal Media Is Changing the Agency Model—Whether We Like It or Not
Principal media shopping for has moved from a quiet trade observe to a really public flashpoint. Whereas…
3 Targeting Mistakes That Drive Me Crazy
After over 25 years in advertising, I realized that many concentrating on selections aren’t pushed by sound…