Welcome to this episode of the Advertising Vanguard podcast. As we speak, Jenny Rooney speaks with Alex Schultz, chief advertising officer and VP of analytics at Meta, concerning the state of digital advertising and his groundbreaking new ebook.

As Jenny’s first-ever repeat visitor, Alex brings battle-tested insights from his 18-year tenure at Meta, the place he’s been on the forefront of digital advertising’s full transformation, and a primary take a look at his new ebook, Click Here: The Art and Science of Digital Marketing and Advertising.

He reveals his motivation for writing the definitive information to on-line advertising, filling a vital hole left by basic texts like Claude Hopkins’ Scientific Promoting. Alex argues that whereas expertise evolves at breakneck velocity, the core rules that drive advertising success stay surprisingly fixed throughout a long time.

In his function at Meta, Alex splits his time between the U.Ok. and U.S., main world advertising initiatives whereas sustaining deep experience in measurement and analytics. That is his second ebook, following an earlier work on paper airplanes that bought 150,000 copies.

Unlocking the Creator Financial system with Awin

Do you know influencer advertising drives twice as many gross sales as show promoting, with a 37% larger retention price?

Awin helps manufacturers harness this potential with tailor-made influencer administration options that drive measurable outcomes. Whether or not you’re trying to develop your creator roster, foster long-term relationships, or observe full-funnel efficiency, Awin’s experience and platform integrations make it simple to scale campaigns and optimize impression.

With partnerships throughout CreatorIQ, LTK, ShopMy, and extra, manufacturers achieve entry to highly effective discovery instruments and seamless monitoring capabilities, guaranteeing transparency and effectivity at each stage.

Right here’s how manufacturers can maximize their influencer advertising:

Discover the appropriate creators: Entry a various community of influencers, even in area of interest markets.

Observe efficiency with full transparency: Measure impression from consciousness to conversions in actual time.

Incentivize influencers successfully: Fee-based rewards via affiliate hyperlinks and coupon codes preserve creators engaged.

Mix influencer & internet affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven method

Unlock the total potential of influencer advertising. Go to awin.link/adweek to start out constructing high-impact partnerships at present!

Episode Highlights:

[02:03] The Genesis of the Guide — Alex explains his motivation for writing the ebook: “I like quite a lot of the classics,” citing Rosser Reeves’ Actuality in Promoting and David Ogilvy’s Ogilvy on Promoting. “I do assume we don’t have a ebook like these classics about on-line advertising.” He needed to create a complete information that covers the digital advertising panorama with the identical authority as these foundational texts.