How Bad Bunny Hip Hopped His Way to America’s Most Desirable Brand Endorser

In March, Dangerous Bunny ditched most of his press-worthy threads to pose in a pair of Calvin Klein’s Icon Cotton Stretch Low Rise Trunks. With ample muscle tissue and tats, he simply gained admittance to CK’s steady of hunks together with Michael B. Jordan, Shawn Mendes, Justin Bieber, and Mark Wahlberg. Shot in Puerto Rico, the spot options Dangerous Bunny’s music EoO. “The best and most impactful method for me to place my signature on any mission is at all times via music,” he instructed GQ.

Adidas

Shortly after athleticwear colossus introduced a long-term partnership with him in March of 2021, Dangerous Bunny launched a sneaker referred to as The First Café, a courtroom shoe with brown hues meant to evoke the café con leche he drinks each morning. Removed from a case of title slapping, Bunny’s is a hands-on collaboration whose creations take pains to mirror his heritage. The Paso Fino sneaker from final yr’s Adidas x Dangerous Bunny Response CL line, for instance, featured layered, undulating suede trim that evoked the terrain of Puerto Rico’s Cordillera Central mountain vary. His Gazelle Indoor Metropolis assortment included a inexperienced sneaker referred to as El Yunque, after the island’s rainforest.

Corona

In 2019, live performance sequence Corona Estéreo Seaside sponsored Dangerous Bunny’s X100PRE tour. The next yr, he signed on because the face of a Corona marketing campaign titled  “La Vida Más Fina.” (The effective life.) In response to the corporate, the Spanish slogan “symboliz[es] a heightened recognition of Corona’s heritage and rising Hispanic inhabitants in america,” whereas Bunny mentioned he appreciated how the marketing campaign “stays true to Corona’s Hispanic roots.” In a single spot, Snoop Dogg picks up a ringing conch shell with Dangerous Bunny on the road, talking right into a scallop. “The way you livin’, Bunny?” Snoop asks, to which Bunny responds: “Esta es La Buena Vida, child.”