Inside hours of the information that Large Bunny can be headlining Tremendous Bowl LX’s halftime present at Levi’s Stadium, net watchers at Booking.com blinked twice at their laptop computer screens. The variety of searches for locations to remain in Santa Clara, Calif., had jumped by 501% in comparison with final yr. 

The net journey platform referred to this phenomenon as “the Bunny impact.”

Name it what you’ll, different manufacturers have been conscious of it for years. Since 2020, when the 31-year-old musician’s El Último Tour Del Mundo turned the primary Spanish-language album to take the top spot on the Billboard 200, Dangerous Bunny (delivery title Benito Antonio Martínez Ocasio) has been a scorching ticket for manufacturers looking for endorsers.

Celebs bag endorsement offers on a regular basis, however Dangerous Bunny’s attributes make him particularly engaging for manufacturers trying to attain a younger, and more and more numerous, viewers.  

Bunny’s vary of musical influences—Latin lure, reggaeton, bomba, merengue, and Dominican bachata, to call a number of—is matched solely by the array of every thing else he’s good at. When he’s not performing, Dangerous Bunny is a document producer, actor, wrestler, activist, philanthropist, and style icon. That his “fashion transcends boundaries” is one cause Adidas gave for partnering with him.

Dangerous Bunny’s stance on social points additionally make him a particular advertising accomplice, particularly for manufacturers attempting to succeed in traditionally marginalized teams. Proudly and irrepressibly Puerto Rican (“That is for my individuals, my tradition, and our historical past,” he mentioned about his Tremendous Bowl gig), Bunny is unafraid to tackle points starting from the consequences of gentrification to LGBTQ+ rights.

This package deal has allowed Bunny to be choosy in terms of the model he’ll work with.

“It’s not in regards to the cash on a regular basis,” he mentioned in an interview final yr. “It’s about how a lot I really like the model and the way a lot they’re going to respect my creativity.”

Beneath, 5 manufacturers that made the grade, and what he did for them.

Calvin Klein

Calvin Klein