Meet Melted Solids, the Scrappy Agency Behind Zohran Mamdani’s Primary-Winning Campaign

“Working with Zohran has been an actual present that retains on giving,” he added. “He’s that good of an organizer—he is aware of these folks.”

Waiting for the mayoral election in November, Saslaw and DiMieri’s technique stays easy but efficient. “We’re able to actually dispatch videographers throughout New York Metropolis,” Saslaw mentioned. “However the message stays the identical: Let unusual folks inform the story.”

Whereas discussing Mamdani’s rival, Andrew Cuomo, DiMieri mentioned, “I really feel like in the event that they’re going to spend $100 million towards him in damaging promoting and attempting to make folks afraid of him… the counter is folks spending time with him by way of the medium of video and seeing how genuine he really is.” Cuomo told the New York Times that he’s weighing his choices in persevering with to run within the election as an unbiased candidate.

DiMieri added, “And the technique is working.”