You lastly get a lead you’ve been ready for. They fill out a kind, possibly obtain a information. Now what?
You might ship the same old electronic mail. It’s well mannered {and professional}, however simply ignored.
Or you can open your webcam, say their title, and thank them for reaching out. No script. No polish. Only a actual particular person talking on to them.
That’s the magic of 1-to-1 video.
It’s not a advertising blast. It’s not a manufacturing. It’s a 30-second message that claims, “I see you.” And in a world flooded with automation, that sort of human contact stands out.
Instruments like Vidyard, Loom, and BombBomb make it straightforward to report and ship these movies by way of electronic mail or LinkedIn.
It’s human, quick, and refreshingly private.
The aim of a 1-to-1 video is to attach. It places a face to your title and builds familiarity in a digital-first world. For distant gross sales, it’s the subsequent smartest thing to being within the room.
When consumers can see and listen to you, they’re extra prone to belief you.
Editor’s Be aware:
If the concept of sending fast, customized gross sales movies feels sensible however out of attain, you’re not alone. That is precisely who we constructed the Endless Customers System™ for.
It’s a transparent, confirmed framework for serving to companies like yours construct belief with consumers by means of trustworthy, human content material, together with easy 1-to-1 movies your staff can begin utilizing instantly.
Why 1-to-1 Video Works
We’re wired to answer faces, tone, and actual human connection. That’s what makes 1-to-1 video highly effective.
It helps you:
- Break by means of inbox noise
- Construct belief quicker
- Present empathy and enthusiasm
- Stand out from the ocean of generic emails
In a world of templated chilly emails and automatic follow-ups, video stands out. It indicators, “I took time to speak to you straight.” That sort of consideration is uncommon and memorable.
The correct video on the proper time can unlock a dialog that may’ve in any other case been ignored. And even when the customer doesn’t reply, they’re now extra acquainted with you, so whenever you comply with up once more, it’s hotter.
5 Methods to Use 1-to-1 Video in Your Gross sales Course of
1. First Contact Outreach
Present them you are not one other spammer. Personalize the message, point out one thing particular, and invite a dialog.
Inboxes are flooded with generic chilly emails each day. A fast video that begins with, “Hey [First Name], I made this only for you…” cuts by means of the noise. Individuals listen once they see one thing was made only for them.
Your face, tone, and vitality humanize your outreach. Even when they’re not prepared to speak, they’re much more prone to keep in mind you and reply later.
Professional Tip: Hold it informal. Smile. Communicate such as you would in the event you bumped into them at a networking occasion.
2. Submit-Discovery Observe-Up
Summarize what you heard, make clear the subsequent step, and present you have been listening.
Video provides heat and readability to your follow-up. A written abstract can work, however video captures tone, emphasis, and vitality. It helps the customer really feel such as you heard them, not simply famous them.
That is the place you construct belief and reinforce alignment. Remind them what stood out, what you’re fixing collectively, and the way the subsequent step will get them nearer to the result they care about.
“Hey Amanda, I actually appreciated you sharing your timeline challenges. Primarily based on that, I feel we will prioritize implementation by [month]. Right here’s what that may seem like…”
Use video to make the customer really feel supported, not offered to. That’s how offers transfer quicker.
3. Pre-Proposal Walkthrough
Use video to stroll by means of the proposal earlier than you meet. This preps the customer and shortens the subsequent name.
When consumers get a proposal blind, they typically scan pricing and panic—or worse, ghost. A 2-minute video offers them context: what they’re seeing, what issues most, and what comes subsequent.
On this video, you’re setting the desk for a assured dialogue.
This additionally makes your gross sales course of really feel extra considerate {and professional}. It’s a refined sign that you just care about readability and respect their time.
“Right here’s what you’ll see within the proposal and why. After we meet, we’ll go deeper and tweak something that wants adjusting.”
Confidence goes up. Surprises are minimized.
4. Inside Champion Enablement
Your purchaser isn’t the one decision-maker. Give them a video they will ahead internally that’s fast, clear, and confidence-building.
When your champion says, “I feel it is a good match,” their boss asks, “Why?” Don’t depart them to fumble by means of your pitch. Give them a instrument.
A brief 1-to-1 video allows you to management the narrative. You get to restate your worth, body your differentiation, and make it straightforward for another person to grasp what you’re providing, with no need a gathering.
Consider this as your distant elevator pitch.
“Right here’s a fast overview of what we’re fixing and why it issues. In case your staff has questions, I’m comfortable to report a deeper dive.”
Patrons love whenever you make their job simpler.
5. Deal Re-Engagement
When a deal stalls, skip the nudge electronic mail. Use video to re-establish the human connection and remind them why they have been .
When a purchaser goes quiet, it’s not all the time a no. It’s typically confusion, doubt, or distraction. A pleasant, empathetic video can reopen the door with out strain.
Allow them to hear your voice. Allow them to see your face. And allow them to really feel like the connection issues greater than the sale.
“Hey Alex—completely perceive if timing shifted. I considered you when the same shopper shared this outcome. If you happen to’re nonetheless exploring, I’d like to reconnect.”
Make it about them. Make it actual. And above all, make it straightforward to answer.
What Makes a Nice 1-to-1 Video
You don’t have to overthink this video or have a serious manufacturing studio.
Right here’s what you do want:
- A transparent cause for the video
- A pleasant, genuine tone
- A brief (30–90 second) message
- One CTA
Nice 1-to-1 movies really feel like an informal however assured dialog.
Don’t overthink your script. Communicate such as you would in particular person. Be heat, be clear, and make it about them.
Bonus: Maintain up a whiteboard or sort their title on display screen. We have now seen that visible affirmation will increase watch charges.
Script Framework:
- Say their title
- Point out one thing particular they stated or did
- Ship worth or perception
- Set a transparent subsequent step
Instance:
“Hey Taylor, cherished our chat earlier. Primarily based on what you shared about [pain point], I’m sending over a fast information that walks by means of how our purchasers sometimes resolve this. Give it a glance earlier than Friday, and let’s contact base then.”
Easy. Direct. Human.
The Name to Present Your Face and Share Your Soul
If you happen to’re a enterprise chief or a part of a gross sales staff, that is your second. You may not afford to be faceless. If you happen to’re not keen to place your self on the market—to point out your face, share your story, and let prospects see the true you—you’ll very probably be left behind.
We all know this as a result of we’ve labored with a whole bunch of companies, bettering their 1-to-1 video technique.
What have been the outcomes? Constantly we hear these companies obtain such feedback as:
- “I used to be so impressed that you just despatched me a video as a substitute of textual content. No salesperson has ever completed that earlier than.”
- “I like how rather more private and human your gross sales course of is.”
- “I felt like I’d already met you earlier than we even had our first name.”
The feedback go on and on.
Shoppers wish to join with actual folks. They belief those that are keen to point out a little bit of vulnerability, and who don’t disguise behind company polish. It’s not sufficient for a prospect to belief your organization; they should belief you.
If you happen to’re excited in regards to the energy of 1-to-1 video to construct belief, stand out in a crowded inbox, and make your gross sales course of really feel extra human, you’re proper the place you must be.
The Endless Customers System™ helps companies like yours scale private connection by means of strategic, buyer-focused content material. This consists of video messaging that turns leads into conversations and conversations into income.
If you happen to’re able to construct a gross sales course of that consumers truly get pleasure from, let’s talk.
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