How a Car Brand Drove Funding for And Just Like That Companion Series

However as Huang-DiSimone places it, “[Rogers] really wanted a automotive.”

“There was no forcing of a automobile. And, curiously sufficient, she is a Genesis buyer, so it made excellent sense and made it that a lot simpler to get this partnership off the bottom,” Huang-DiSimone mentioned.

With inventive help for the thought, Behind the Look seamlessly integrates the Genesis model within the opening sequence and options it all through numerous episodes as Rogers travels in New York Metropolis.

In line with Huang-DiSimone, the partnership with Genesis isn’t a part of WBD’s Storyverse. That forthcoming content material will are inclined to concentrate on extra nostalgic and traditional IP, corresponding to Elf, Pals, The Wizard of Oz, or The Massive Bang Idea.

As an alternative, the Genesis partnership is a part of WBD’s efforts round its newer IP and brings quite a few firsts with it.

Along with being the corporate’s first editorially pushed companion sequence, the present additionally seems within the “Extras” tab alongside And Simply Like That for each ad-supported and ad-free Max tiers, which is the primary use of this distribution mannequin for Max. The companion sequence can be obtainable throughout numerous social platforms.

Nonetheless, the partnership isn’t essentially a plug-and-play method that WBD will frequently comply with sooner or later. As an alternative, Huang-DiSimone famous that it showcases the significance WBD locations on being stewards of its IP.

“This alerts to {the marketplace} how cautious we’re with these relationships,” Huang-DiSimone mentioned. “We’ve some robust conversations with manufacturers as a result of we have to discover the appropriate alignment between the model and the IP. We at all times need to be certain that the followers come first.”